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Singles’ Day on 11/11 marks the busiest online shopping event of the year

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The world’s largest online retail event happens on Monday — bigger than Black Friday or Cyber Monday — but few on this side of the planet have heard of it. It’s “11/11,” also known as “Singles’ Day” or “Double 11,” a 24-hour shopping frenzy hosted by the Chinese e-commerce giant Alibaba. More than 200,000 brands…

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